Microsoft extends direct operator billing agreement with MACH

Microsoft has expanded its direct operator billing agreement with MACH, which provides direct billing solution.

The extended agreement sees MACH integrate with Microsoft’s new commerce platform, opening the way for operators to quickly and easily connect to the Microsoft marketplace through its direct billing gateway.

Also, the agreement sees MACH deliver direct operating billing services to Windows Phone users on TELUS’s network in the strategic Canadian market, enabling frictionless apps payments with the charge for the app being placed on the subscriber’s phone bill.

By connecting to Microsoft’s new commerce platform through MACH, operators will benefit from a much quicker and easier integration process and access to the Microsoft marketplace, securing them a faster time to market and enabling them to benefit from ongoing revenue shares sooner.

The frictionless billing experience for users that MACH’s direct billing gateway provides, will enable increased sales conversions on Microsoft’s Windows Phone marketplace, stimulating the apps economy for both the software provider and operators, while allowing developers and merchants to maximize revenues, according to a statement.

“Direct operator billing is a popular feature among Windows Phone customers because it makes purchasing the latest apps and games quick and easy,” said Todd Brix, senior director, Windows Phone Marketplace. “MACH’s solution is now integrated with our new Commerce Platform bringing simple direct billing to TELUS subscribers in Canada.”

Source: MACH